Did you still Remember S.T Soap?, Read Exclusive Details of what Happen to S.T Soap of 80s into 90s

Late Alhaji Safiriyu Tiamiyu’s quality item, S.T Soap, immediately turned into an easily recognized name during the 80s into the 90s, due to its potency, packaging, and rhythmic advert jingle which practically turned into a public hymn, particularly in the South West, which obviously was responsible for the fame and excessive demand in the market by all.

In 1979 Alhaji Safiriyu Tiamiyu popularly known as S.T began what was referred to as S.T Soaps Limited with the amount of 5,000 naira (N5000). In an interview with L’abe Orun Program, Alhaji Safiriyu Tiamiyu said he got N3000 from his father after which he added his own N2000. Before starting S.T Soaps Limited, Alhaji Safiriyu Tiamiyu was buying Garri from Auchi and reselling it in Lagos.

PHOTO Credit: Awe Olufunso

The business kept expanding, S.T Soaps extended from the passageways of his home to raising a cutting-edge processing plant in Ijebu-Mushin, Ogun State. Alhaji Safiriyu Tiamiyu Worked and thrived from his monstrous industrial facility, with huge loads of laborers in his workforce.

Notwithstanding his small degree of Education, Alhaji Safiriyu Tiamiyu understood the significance of commercials on viable showcasing, he contributed a gigantic entirety on being noticed despite the huge amount of money it cost him, the brand’s Jingle on the then Radio Nigeria and across media houses actually inspires nostalgic musings. By the mid-’90s, the organization grew from the popular S.T Soap to making polythene products having over 1,000 labour force the majority of which were indigenes of Ijebu-Mushin.

You’ll definitely remember the S.T soap advert that goes thus:

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Call: Ose S.T mare oo
Response: eee

Call: Ose S.T mare oo
Response: eee
Call: Okan dara fun bwe lasan
Response: eee
Call: Okan dara faso fifo
Response: eee
Call: Elo S.T ke ridi oro wa
All: Gbogbo kokoro ara ojobo, gbogbo idoti yen o le raiye, eela ishaka ewa bi gba lo, on foso mo kii jaso o sa, ole koko kii jewo o jare.
Call: Ose S.T mare oo
Response: eee

So what happened to this promising and great indigenous brand?

Here is the exclusive details of what happened to S.T Soap

Written by Awe Olufunso

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