Google company announced move from Second-price to First Price auction.
In a statement sent to all publishers, Google said moving from Second-price auction to first price auction will take place in coming months, probably the ends of the year.
The statement read
In our continued effort to simplify Google AdSense, we’re writing to inform you that we’ll be moving the AdSense* auction from second-price to first-price in the coming months. There is no action for you to take as an AdSense publisher and you will likely not see a change to your earnings. We’re making this announcement now to help our advertiser partners prepare before we change how the AdSense auction works.We expect the transition to a first-price auction to be completed later this year. For more information and future updates, please check out our AdSense first-price auction help page.Thank you for being on the journey with us – we’re excited to take these next steps together as we continue to grow and improve the AdSense ecosystem.*This update affects AdSense for Content, Video, and Games. View our FAQ page for full impact details across the AdSense product range
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